Lift Up Your Eyes!

See your brands through your customers' eyes.

Subaru markets an L.L. Bean Outback station wagon. Dell stamps Microsoft and Intel logos on its computers. Such inter-weaving of different companies' brands is now commonplace. But one of the central tools of brand management-portfolio mapping--has not kept pace with changes in the marketplace. Most conventional brand maps include only those brands owned by a company, arranged along organizatio...

Dry your eyes 1 Running head: DRY YOUR EYES Dry Your Eyes: Examining the Roles of Robots for Childcare Applications

Soap Gets in Your Eyes

We present a previously unreported series of five cases of acute angle closure glaucoma associated with watching the Australia soap opera "Neighbours". Two cases were bilateral and associated with watching two episodes of "Neighbours" on the same day. The pathogenesis, and possible role of watching soap operas in the causation of primary angle closure glaucoma is discussed.

Keep your eyes on sepsis.

For questions related to this article, contact Sandra Shiramizo at sandralima@ einstein.br. program became necessary as mortality rates for sepsis at the hospital nearly doubled from 2009 to 2010, increasing from 16% to 46%. Some evidence shows that educational programs are associated with improved bundle care and lower hospital mortality rates. This training was essentially an educational prog...

How your hand drives my eyes.

When viewing object-related hand actions people make proactive eye movements of the same kind as those made when performing such actions. Why is this so? It has been suggested that proactive gaze when viewing a given hand action depends on the recruitment of motor areas such as the ventral premotor (PMv) cortex that would be involved in the execution of that action. However, direct evidence for...